Meet WIT Chocolate

Originally, the vision was to revive an old name: Brewster Ideal — a 19th-century chocolate company run by family members that eventually closed its doors. The idea was simple: bring it back. Modernize it. Restore something that once stood for quality. However it was clear the chocolate industry needed something fully new and modernized. WIT was born.

WIT stands for something sharper, more intentional.

It represents discipline. Awareness. Smart choices. The kind of mindset that builds companies, climbs mountains, and refuses average.

While Brewster Ideal honored tradition, WIT exists to push forward.

Crafted to question why most chocolate is overloaded, over-processed, and built for convenience instead of quality. To prove that indulgence and standards can coexist.

The original Brewster Ideal philosophy still lives on — but evolved. We believe strength is built through small, intentional decisions. We believe fuel should align with ambition. We believe quality should never be compromised for speed or scale.

WIT is “Good For You Chocolate.” Crafted with purpose. Designed for the driven. This Isn’t a Heritage Brand. This is a modern one. Built from scratch. Built intentionally. Built to revolutionize how chocolate fits into high-performance lives. The past inspired it. The future defines it.

Welcome to WIT.